Building An Effective Influencer Strategy for 2026

After a brief brainstorming session like this, you'll likely have a list of 20+ customer scenarios, organized by topic, coming straight from the individuals you want to draw in., a brief video, a social media carousel, a Frequently asked question on your site, or all of the above and beyond.

Shopify

Start with simple concerns like: What irritates you most about my service? What makes your life tough every day in this area? What no longer works for you? Customers may not offer you the best solution. But they can tell you exactly what irritates and slows them down every day which's often what they want to pay to alter." Michala Pitrova UX Scientist & Psychologist Customers do not always look for your specific service.

They google "how to manage cash circulation in a small organization". When you create material, ask yourself these 3 questions: What is the problem behind this search? What would make them say: "Ah, this is exactly what I needed"?